Overview

Everything the holding page has collected so far.

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On the list

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Joined, last 7 days

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Unsubscribed

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Visits, all time

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Visits, last 7 days

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Visit to signup

Where visitors came from

Subscribers

Anyone who ticked the consent box on the holding page. The wording each person agreed to is stored against their row as evidence.

Assessment

Everyone who finished the five questions and was issued a code. Note that finishing is not the same as joining the mailing list — the tick box is optional and the code is issued either way, so the two counts differ on purpose.

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Completed

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Visits to the page

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Visit to completion

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Also joined the list

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Codes redeemed

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Completed, last 7 days

Spend on themselves, per month

Spend more on the pet than themselves?

“I don’t have a pet’ is how many of these people are not pet owners.

Spend on the kids, per month

How often they reorder

The number that decides whether a customer is worth more than one order.

Who gets spoiled the most

The closest thing here to which range a person would actually shop.

Everyone, with their code

Social studio

Drafts an Instagram post from rough notes, in Packet’s voice and inside Packet’s rules. It never posts anything — you copy the draft out and post it yourself.

What is the post about?

What kind of post

Saved drafts

The rules these drafts follow

Users

Add and remove logins without touching Supabase. Owners can do everything; staff can read the list and unsubscribe someone by hand, but cannot delete a record or change anything the public sees.

Traffic

Anonymous visit counts — no cookies, no IP addresses, nothing that identifies a person. Numbers count page loads, not unique people.